How we make money

As an Amazon Associate I earn from qualifying purchases.

Keep Calm and Prep is free to read. We pay for it through affiliate links: if you click a link to Amazon on this site and then buy something, Amazon may pay us a small commission.

The programmes we belong to

Keep Calm and Prep is a participant in the Amazon Services LLC Associates Program (Amazon.com) and the Amazon EU Associates Programme (Amazon.co.uk). These are affiliate advertising programmes designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and Amazon.co.uk.

What this means for you

• It costs you nothing extra. You pay the same price on Amazon whether or not you use our link. The commission comes out of Amazon's side.
• Affiliate links are labelled. Every one is marked (paid link to Amazon), and pages containing them show a short disclosure at the top.
• Amazon doesn't review or approve our content. Amazon has no say in what we write or recommend, and doesn't see our articles before they're published. Being an Amazon Associate is not an endorsement by Amazon.
• We don't accept payment for placement. No brand or seller can pay to be included, ranked higher or reviewed more kindly. We don't accept free products in exchange for coverage.
• Commission doesn't decide our picks. We choose products using the research method described in how we choose. Amazon sets commission rates by product category; they play no part in which products we pick.

Why our Amazon links start with keepcalmandprep.com/go/

We have readers in both the US and the UK, so each Amazon link first passes through a short address on our own site (for example keepcalmandprep.com/go/product-name/). That address immediately sends you on to the right store:

• if you're in the UK (GB, IM, JE, GG), you go to Amazon.co.uk;
• everyone else goes to Amazon.com.

To do this, we use only the country your request comes from, which our host (Cloudflare Pages) works out from your connection. We don't set any cookies, we don't load any Amazon scripts on our pages, and we don't store or log the lookup or the click. If a product isn't listed on your local Amazon, the link takes you to an Amazon search for it instead. Once you're on Amazon, Amazon's own cookies and privacy notice apply.

Prices

We don't show prices, because Amazon prices change often. The price and availability you see on Amazon at the time you visit are the ones that apply.

More information

See our privacy policy and cookie policy. Questions about any of this? Contact us.

Amazon, Amazon.com, Amazon.co.uk and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.